The business and assets of Telford-based Ambroplastics Ltd, along with sister companies Celsur Plastics Ltd and Abbey Stationery Products Ltd, have been acquired by rapidly expanding packaging and stationery specialist Duraweld, strengthening its position as the leading player in the sector as it continues its growth journey.
Having served thousands of customers in the bespoke stationery, presentation and packaging sector for the last six decades, the three brands have now joined the Yorkshire-based Duraweld group following their liquidation in January 2023. Headquartered in Telford, Ambroplastics, provides bespoke solutions for plastics and card-based products in the presentation packaging sector.
Sister company Celsur, based in Staines, is one of the best-known names in the industry providing a wide range of pvc, paper over board and polyprop products and promotional gifts.
Duraweld has also strengthened its seven-strong sales team and ensured continuity for customers with the appointments of Emma Morris and Sharon Heath, both of whom have worked for Celsur for more than 20 years.
Founded in 1959, Duraweld designs and manufactures a wide range of packaging and stationery products for customers from the NHS to the FA, working across sectors such as healthcare and retail. Led by managing director Mark Yeung, it has a purpose-built factory which includes in-house screen printing, digital printing, inline paper over board wrapping, high-frequency welding, sonic welding, digital and hydraulic cutting, foil-blocking and embossing. The Scarborough-based business employs over 50 people.
These latest acquisitions follow the merger of leading designer and manufacturer of quality packaging solutions, Prima Yorkshire, into Duraweld in November 2022 which expanded Duraweld’s service and product offerings, cementing its position with key customer groups and adding folding card products to the range.
Mark Yeung, managing director of Duraweld said, “There are some incredible synergies in the mindset and approach of Celsur and Duraweld – we operate in similar sectors and offer complementary products and levels of service. Adding these long-established brands to our extensive portfolio marks an exciting new phase for the businesses – we are looking forward to supporting their former clients, alongside our extensive customer base, all backed by Duraweld’s deep manufacturing expertise.
“It’s exciting to further expand our customer base during a period of such strong growth for Duraweld, with the move strengthening our position as the go-to business in this specialist sector. We also pleased to welcome such experienced sales professionals as Emma Morris and Sharon Heath to the Duraweld family, and there will be more appointment announcements to come.”
Emma comments: “It has been a challenging period, but I’m genuinely excited to be joining Duraweld. The team have been great, and I’m looking forward to providing continuity and ensuring a seamless transition for longstanding customers.”
Celsur CEO, Phil Caudle, who will work closely with Duraweld during the handover period, added: “We are proud of having created a business with a passion for disruption and a vision to shake up the packaging and stationery industry. While the pandemic and geopolitics presented us with many challenges, having got to know Duraweld in recent months, we have been impressed by their capabilities and are confident that the businesses have a great future ahead as part of the Duraweld group.”
Source: Shropshire Live
