A partnership between GeoSmart Information and digital marketing agency Ascendancy has led to a remarkable 107 per cent increase in pay-per-click (PPC) conversions for the leading environmental consultancy business.
GeoSmart Information’s collaboration with Newport-based Ascendancy has also delivered a 108% rise in website sessions and an 87 per cent boost in user numbers, reinforcing the power of well-executed digital marketing.
Chris Morledge, owner of Ascendancy, hailed the partnership as a prime example of how Ascendancy’s expertise in PPC and search engine optimisation (SEO) can transform businesses by enhancing their digital presence.
“Ascendancy is having a significant impact on an ever-growing number of clients, providing them with tailored digital marketing solutions,” said Mr. Morledge. “The GeoSmart team has been fantastic to work with, and the impressive results we’ve achieved together underscore the critical role of SEO and PPC in business success.”
GeoSmart Information, established in 2013, provides high-quality environmental reports and data to support property professionals and asset managers with planning applications and property transactions.
Lily Jordan, GeoSmart’s Marketing Manager, highlighted the reasons behind seeking external SEO and PPC expertise:
“Previously, we managed our PPC and SEO in-house, but due to capacity limitations and a lack of specialised knowledge, we weren’t fully optimising these strategies. Despite this, a third of our sales revenue came from PPC and SEO, so we recognised the importance of maximising their potential. That’s when we decided to work with an expert agency.”
Ascendancy was recommended to GeoSmart by an industry contact.
“After initial discussions, it became clear that Ascendancy had a strong track record of delivering results in PPC and SEO for other clients,” Ms Jordan explained. “Their ability to collaborate with our in-house team, combined with their website design expertise, made them the perfect choice. They also helped us redesign our website in 2023.
“Between September 2019 and December 2024, our PPC conversions increased by 107 per cent, while our website sessions grew by 108 per cent and user numbers by 87 per cent.
“Ascendancy has played a pivotal role in building a fully functioning PPC strategy for all core areas of our business, and their team has been incredibly supportive and knowledgeable.
“They genuinely care about our business performance, not just in terms of PPC and SEO, but also in understanding how the leads and activity generated through these channels impact our overall success.”
For more information about GeoSmart Information, visit https://geosmartinfo.co.uk/ and to learn more about Ascendancy, visit https://ascendancy.agency/
