Close this search box.
Telford Wrekin Council logo white
logo white circles
Close this search box.

Business Profile

Watt Coaching Icon white on green small

Wood And The Trees Coaching


Contact Info


Jo Plimmer

Job Title

Health Coach & NLP Master Coach







Working with Jo at Wood And The Trees (WATT) Coaching enables business owners with multiple demands on their time to find a work-life balance that works for them and their unique business and situation.

Now, you might think…”Why would anyone need HELP to establish a work-life balance? Surely that’s something you can just choose to change any time you like?!”

And in some cases you might be right.

But sometimes, there are outdated and unhelpful beliefs that keep someone in cycles of overloading their schedule, having unrealistic expectations of what they can achieve in a certain timeframe, or doing things because saying “No” to someone feels so uncomfortable.

Have you ever had that feeling of “there’s so much to do and not enough time”, or felt guilty because you might let someone down if you don’t get a job done right away?!

That’s exactly the kind of beliefs and drivers that set up these unhelpful cycles and stop you from being as effective as you could be.

Jo is a certified health and life coach, NLP Master Coach, and Master Practitioner in both hypnosis and Timeline Therapy.

She uses her skills & expertise to uncover what’s stopping someone from being able to switch off at the end of the day. Or what keeps them at their desk for hours on end, instead of feeling able to come away and be present with their family, or take the time they need for themselves.

But it was before she got these qualifications that she first recognised these unhelpful cycles.

In fact, it was when she was competing for GB in her age group in triathlon and duathlon that she first noticed what she now terms the ‘Boom-Bust Rollercoaster’.

It’s this framework Jo now uses to help explain why those super productive days where everything flows with ease, seemingly out of nowhere, tip over into feeling overwhelmed, frantically firefighting and struggling to think clearly.

If you’d like to know more about the Boom-Bust Rollercoaster, or how Jo can help you achieve a balance that allows you to keep on growing and expanding your business whilst still being able to step away and enjoy the fruits of your labour, head on over to her website or get in touch with Jo herself using the contact details below:

Connect and communicate with other local businesses

hello telford full colour logo

To install the Hello Telford App on your device please click

at the bottom of this window and click "Add to Homescreen".

cropped Hello Telford icon

Hello Telford App

cropped Hello Telford icon

Hello Telford

Skip to content